Engage and Inspire: Copywriting Tips for Designers
This edition’s theme is “Engaging with Clients: Copywriting Tips for Designers.” Step into practical, story-rich tactics that help your visuals speak, your proposals resonate, and your projects win approval. If this focus fires you up, subscribe and share what you want covered next.
Run a story‑driven discovery call
Open by asking when their product last delighted someone, then trace what led to that moment. Stories surface tone, values, and vocabulary. Record permissioned calls, highlight recurring phrases, and reuse those patterns. Tell us your favorite discovery question in the comments.
Map the audience’s motivations and objections
List why someone says yes, then list why they hesitate. Pair each objection with a specific proof point or design element. This map becomes your messaging spine, guiding headlines, microcopy, and CTA language. Share your top audience insight for a chance to be featured.
Create a one‑page brand voice guide
Document three traits, do/don’t examples, and a sample paragraph in the client’s tone. Keep it short, visual, and sticky. When stakeholders drift, point back to this guide. Want our template? Subscribe and reply with “VOICE” to get it.
Turn Ideas into Messages that Move Clients
Translate features into outcomes the client’s audience can feel—saved time, fewer errors, clearer focus. Then anchor with credible specifics: numbers, timelines, or recognizable names. Post your favorite benefit-to-proof rewrite below and we’ll offer feedback.
Turn Ideas into Messages that Move Clients
Write front-loaded headlines, crisp subheads, and short paragraphs. Use parallel structure and verbs that start action. Pair copy blocks with supportive visuals to reduce cognitive load. If you try this on your homepage, drop the link and ask for a mini critique.
Structure by page, section, and component; include character counts, intent notes, and variants. Invite comments tied to goals rather than personal preference. Want our deck layout and checklist? Subscribe and request the “Copy Deck Kit.”
Drop draft copy into wireframes or clickable prototypes before polishing. Early context prevents late surprises and helps stakeholders react to real scenarios. Try this on your next sprint and report what changed in your review cycle.
When you hear “Make it pop,” translate to a testable question: “Should onboarding emphasize speed or control?” Offer two copy options and predict outcomes. Share your best reframing line so others can borrow it.
Storytelling Inside Real Deliverables
Landing pages that earn trust fast
Open with a sharp promise, show one credible proof, and give a friction‑light next step. Use a supportive image or micro‑demo that advances the story. Post your hero section draft and we’ll suggest a tighter promise line.
Onboarding microcopy that feels like guidance
Explain why each step matters and how long it takes. Celebrate progress with small wins, not confetti overload. Replace errors with helpful next actions. Share one tricky onboarding step and we’ll crowdsource a clearer line together.
Empty states and errors with empathy
Empty screens are chances to teach, not scold. Offer a reason, a remedy, and a reassuring tone. For errors, show what happened in plain language and the fastest fix. Drop an empty state screenshot; we’ll suggest a kinder message.
Plain‑language passes that sharpen meaning
Cut filler, swap jargon for everyday words, and choose active voice. Read aloud to catch stiffness or ambiguity. Use readability checks, then apply human judgment. Try a plain‑language rewrite and share your before‑after pair with us.
Inclusive copy that welcomes everyone
Avoid assumptions about identity, ability, or access. Offer flexible options and respectful defaults. Provide context for choices instead of nudging people unfairly. Post a line you’re unsure about, and let’s improve it together thoughtfully.
Habits that Keep Your Copy Sharp
Rewrite a random headline three ways, summarize a product in one sentence, or turn a feature list into outcomes. Consistency builds speed and clarity. Share today’s warmup and tag a friend to join you.
Habits that Keep Your Copy Sharp
Collect landing pages, CTAs, onboarding flows, and great error messages with notes on why they work. When stuck, study patterns and adapt, never copy. Tell us your favorite example and what you learned from it.